American Home Comfort Study – 3
We’ve previously talked about homeowners looking for referrals when searching for HVAC contractors. While 34% of homeowners say they’ve recently recommended a local business by word of mouth, do you know where else they’re going? That’s right, online. Word of mouth has shifted to word of mouse with 66% of homeowners moving to online avenues for leaving recommendations. Sites like Facebook, google, yelp, and other online directory listings are all homeowner preferred sources. Making sure your company is managing their reputation through these channels is very important. If you need assistance covering these online resources, reach out to the 12th Man Plan Support Team today at 844-MY1-TEAM.