Marketing Your Business – Social Media Mistakes pt. 1.
These next few weeks we will be focusing on social media and how you can use it to leverage your business. In order to make social media work for your company, you must understand intent, ideas, and influence factors of social media. Let’s dive into the first mistake companies make on social media. The “I, me, my” syndrome. Your social media postings do NOT need to be all about you. In fact, if that’s all you do, consumers are more likely to ignore you. Promote a fellow business owner, highlight an event going on in your community, or share out other home related topics. Here’s an example of what to do. This post highlights a non-HVAC topic about pets that your homeowners are likely to share or comment on. To make things even simpler, if you’re a 12th Man Plan dealer, use the Facebook Easy Button to receive a stream of shareable content. If you’re not a 12th Man Plan member, contact your distributor today. Join us next week to look at more social media mistakes and how to avoid them.