Marketing Your Business – Social Media Mistakes pt. 2.
The second social media mistake your company can make is to give out information without an invitation. Social media sites are not a dumping ground for every thought you want to share out. The best way to have an effective social media campaign, is to share information with stand-alone value, and invite others to participate in the conversation. That’s the part that makes social media, well… social. For example, share out an article using our 12th Man Plan’s Facebook Easy Button. When sharing the article, ask homeowners what they think about the tip or topic you’re sharing about. Here’s a great example doing just that. You’re sharing something informational, and asking people a question to get them involved in the discussion. The more homeowners you get involved, the more opportunities for referrals. Offer something of value, seek opinions, and spark conversations.