Today’s business tip comes out of an article in the HVACR Business magazine. When looking at customer service, being adequate is just not good enough to stand up against your competition. The most shared reviews and experience tend to be negative ones, so what is your company doing to focus on the positive?
According to Contracting Business, consumers potentially go through multiple steps to identify a contractor they feel comfortable with. We know from the American Home Comfort Study, that the number 1 way a contractor gets back into the home is if they’ve had a previous experience with that homeowner. Other methods that Contracting Business points out includes asking a friend, using social media, doing an internet search, and using a referral site. Coincidentally, many of these overlap one another. So, what are you doing to help your company be seen by as many homeowners as possible?
The News, contractor magazine took a look at how lower gas prices are effecting the ROI of a condensing furnace. They found that while customers are still interested in high-end furnaces, contractors tend to sell based on improving comfort and air quality, rather than focusing on energy savings. What is your company doing to show the home comfort benefits a variable-speed two-stage furnace can provide?